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A look into the Xbox Game Pass Instagram Account

 

Hello readers! Today we will be talking about the xboxgamepass Instagram account. First an introduction of Xbox GamePass is needed. Xbox Game Pass is basically Netflix but for video games. Just like Netflix you pay a monthly subscription fee $15, which then unlocks literally over 100 games to download and play whenever you want. As long as your subscription is active. These aren’t just cheap games either. Entire game series like Battlefield and Halo can be found on there.

Game development studios that Xbox/Microsoft owns are put on Game Pass the day the release and will stay on the subscription forever. This means you pay that small $15 monthly fee to play new releases day one without having to pay full retail price. So as long as you’re playing games off of Game Pass you’re probably getting your moneys worth.

Now, back to the Instagram account. The xboxgamepass account posts images of new games that are coming to Game Pass. Examples of this would be images of the game Hades that came on to it about two weeks ago, Microsoft flight simulator, Star Wars Jedi Fallen Order. They also posts memes about games on Game Pass. High interaction on comments with fans.

They use their permanent profile stories for posts like  recently added games, wall papers, individual xbox first party games.

The Xbox brand has a cohesive image that stays true through all of their Instagram accounts which is nice to see. Instead of having each account have a different voice this could lead to consumer confusion.

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