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How the different Xbox instagram accounts function

 Today I will be looking how the different Xbox accounts work. Do they have similar content? How do they differ from each other?

First I'll be looking at XboxANZ
The Xbox ANZ account only posts announcements of new Xbox products, first-party titles, and new games coming out on Xbox gamepass (their subscription service where paying a monthly fee unlocks 100s of games to play). 

The account does not engage in the comment section. The comment section of their posts is not that popular regular posts get probably under 10 comments. The big announcements do better with slightly under 100 comments. The small posts are things like new controller colours. The big posts are things like console announcements.

Secondly, I'll be looking at XboxUK
The XboxUK account has 383 thousand followers whereas the ANZ account only has 79 thousand follows. The UK account posts higher quality posts like memes, videos, advertisements and announcements. The UK account has more interaction with other brands like MicrosoftUK on some posts.

Lasly, the main Xbox account
The main Xbox account posts most frequently and is very active in the comment sections of each posts. They are always having conversations with fans. The content they post are things like product announcements, tweets taken from the official xbox twitter, games, and merchandise. The official xbox account has 12.3 million followers.

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