Examining Xbox's Social Media Marketing

 Just when I thought I had seen all of the Xbox social media accounts I came across their TikTok! At first glance, I thought all they were doing was reposting user-generated content from Xbox fans. However, that was not the case. It's all content produced by the Social Team at Xbox. Most of their posts are fun to watch and are definitely catered to suit the TikTok audience. As you can see from their most recent posts, they post a wide variety of videos. The videos range from creative baking to projecting a Doom helmet onto the head of a mannequin head. A lot of their videos are narrated by the computer-generated female voice that is commonly heard on TikTok.

Hey, Xbox fans! We’ll be looking at how Xbox Instagram compares to its competitors. In this post, we’ll be looking specifically at PlayStation. The first thing you notice when opening PlayStations Instagram is that the content they post is 90% video content and about 10% photos. Their posts are also less frequent; they post about once or twice a week. Xbox posts about four to five times a week. Compared to PlayStation, the content Xbox posts is about 10% videos and 90% photos. As far as I can tell PlayStation does not engage with its followers in the comments. This is something that Xbox is very good at, most posts you look at there would be some amount of engagement from the brand to its followers. The content PlayStation posts are generally video game trailers for games that are coming out or for downloadable content that is coming out. Product announcements that are similar to Xboxs’. Screen captures of video games that have been taken by fans. PlayStation has 28.7 million f...

 Hey guys, today we’ll be looking into the Xbox YouTube account and seeing how it compares to their official Instagram account. As you would expect to find on YouTube, the primary content is video. The Xbox brand uses YouTube to post trailers of new games, new downloadable content and weekly round-up video of all the new releases. For example, one of the most popular videos from this week was the Battlefield 2042 open beta trailer. Where DICE (the game's developer) announced the date for players to be able to test the game before it comes out officially in November. In the description of their video, you can expect to find timestamps for different sections of the video then followed by links to all of their social media. In videos that aren’t directly linked to the Xbox brand have explanations of what exactly is happening in the video/why it’s been posted. I also found that the Xbox YouTube account is very active in the comment section of their videos.   Commonly replyin...