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Are there similarities between the Xbox Instagram and YouTube?

 Hey guys, today we’ll be looking into the Xbox YouTube account and seeing how it compares to their official Instagram account.

As you would expect to find on YouTube, the primary content is video. The Xbox brand uses YouTube to post trailers of new games, new downloadable content and weekly round-up video of all the new releases. For example, one of the most popular videos from this week was the Battlefield 2042 open beta trailer. Where DICE (the game's developer) announced the date for players to be able to test the game before it comes out officially in November.

In the description of their video, you can expect to find timestamps for different sections of the video then followed by links to all of their social media. In videos that aren’t directly linked to the Xbox brand have explanations of what exactly is happening in the video/why it’s been posted.

I also found that the Xbox YouTube account is very active in the comment section of their videos.  Commonly replying to 5-10 comments per video. This is more active than you would see in their Instagram accounts regardless of geographical location.

The Xbox brand must value its YouTube comment section community. The commenters must enjoy interaction with official brands and would keep them coming back as loyal fans.

I also found that their like to dislike ratio is very good in every video. They average around 10-50 dislikes per video and 3000 likes per video.

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