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Xbox VS PlayStation

Hey, Xbox fans! We’ll be looking at how Xbox Instagram compares to its competitors. In this post, we’ll be looking specifically at PlayStation.

The first thing you notice when opening PlayStations Instagram is that the content they post is 90% video content and about 10% photos. Their posts are also less frequent; they post about once or twice a week. Xbox posts about four to five times a week. Compared to PlayStation, the content Xbox posts is about 10% videos and 90% photos.

As far as I can tell PlayStation does not engage with its followers in the comments. This is something that Xbox is very good at, most posts you look at there would be some amount of engagement from the brand to its followers.

The content PlayStation posts are generally video game trailers for games that are coming out or for downloadable content that is coming out. Product announcements that are similar to Xboxs’. Screen captures of video games that have been taken by fans.

PlayStation has 28.7 million followers on their main Instagram account whereas Xbox has 12.3 million on their main account.

I personally prefer the content that Xbox posts, it keeps me updated more on what the brand is currently doing than PlayStation. I also enjoy seeing the engagement with followers and more interactive story posts with things like mini-games and Ask Me Anything sessions.

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