In this post I thought it would be interesting to investigate the differences between the official Xbox Instagram account and the Xbox Twitter account. Since Xbox shares some of their tweets through their Instagram accounts I thought it would be good to investigate. I would assume posting tweets to their Instagram would prompt fans to go out and follow them on Twitter.
On the Twitter account they put a lot more effect into the
language being used compared to on Instagram where it’s very short and straight
to the point with maybe a hashtag or two at the end.
An example of one of their Twitter posts is “9 out of 10
Xboxes love this sale. The 10th was on a killstreak, so we didn’t
want to interrupt.” This post is about a current sale they have running on the
Xbox store featuring games that are up to 75% off.
For an example of an Instagram post “Dress the way summer
makes you feel. The xbox Gear Shop Summer Collection is available now.” This
post was about the launch of their summer merchandise.
The Instagram is much more to the point where as the Twitter
account has more fun with what they are saying. This can be seen in a lot of
their posts.
This would primarily be because Instagram is more about the
image in the post, the more text there is in the post the less likely they are
to read it. Where as on Twitter the users are they mainly to read text not only
look at images.
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